Sony Computer Entertainment executive producer Pete Smith explained some of the benefits of the developers keeping the game rights during a recent Developer Conference.
“There are obvious benefits to keeping it, but also to giving it up: you’re way more likely to get the deal,” he said. “Remember, 100 per cent of nothing is nothing. A publisher is much more likely to commit to marketing and merchandising if they own the IP.”
“Sometimes all we want is protection so [devs] don’t make a game, finish it, then go to one of our rivals,” he added. “We look at IP on a case by case basis. With a bit of common sense, you can find common ground.”
Regardless of which, the game launched through XBLA in July of 2010, and a year later on both PS3 and PC.