Sterne Agee analyst Arvind Bhatia believes that GTA 5 will be able to top the sales from CoD, and become the biggest selling game of 2013. Bhatia believes that the production value of the game is $137.5 million, and that about 250 people have been working on the game for five years. Using that estimate, plus a modest selling of only 15 million copies, along with a meager marketing, there would be about $193.6 million in operating profit for Take-Two.
Furthermore, Bhatia reckons that 18 million copies will be sold within six months. Calculated earnings of this period would then end at Take-Two’s 2014 financial year.